Web Presence Essentials

A primer on how to cost-effectively create and manage your web presence


Daniel Perlaky of City On Fire will host a presentation and discussion on the basic principles of web presence with the entrepreneur and small business owner in mind. Through direct examples and contributions by guests, the session will focus on the following key topics:

1. How to determine what your website content needs are

2. How to determine basic User Experience goals

3. How to determine if you need a CMS and which CMS to use

4. How to translate branding graphics and copy to a website

5. How to translate your web presence to social media outlets

6. How to work with web developers to get what you want out of the process

7. What are the basic pricing structures and what can you expect for fair pricing

8. The value of getting the job done right so your web presence can be effective

9. What are the red flags to watch out for when hiring a web professional


Daniel Perlaky is the founder and creative director of City On Fire, a multi-disciplinary communications firm, owner of Indierect Records, an independent music label, and president and creative director of The Dark Agency, a brand integration firm specializing in brand to influencer dialog. He is a designer, photographer, producer, lecturer, serial project-starter, and lover of all media.