Web Marketing Fundamentals - Social Media and SEO

Three Ways Social Can (Help) Achieve Your Search Goals

ABOUT THIS SESSION

Looking to tap into the power of social media, and also want a way to increase natural search rankings on a budget? Learn some tips to help you with both of these, including:

Local - if you have a brick and mortar location, you’re as concerned with Google’s local listings as you are with the organic results.
• Getting in
• Ranking higher
• Getting reviews

Reputation Management / Results Page Real Estate – if your goal is to control the first page of search results, social media can be extremely useful.
• Quantity + Quality
• Use strong domains to your advantage
o Labor
o Links
• Free vs. paid
(Host blog on a 3rd party server)

Rankings – if your goal is to get to the top of the search engine results, well, welcome to the race. To get higher rankings from social, you’ll use it to acquire more links.
• Links from pre-existing pages
• Syndication
• Q&A and community involvement
• The big win – going viral
(Host blog on your domain)

ADDITIONAL INFORMATION

If you want to learn how to get more traffic from paid search, understand how to make your website more effective, explore issues of ecommerce sites in-depth, experts from Apogee Search will be presenting additional topics on Wednesday and Thursday under the titles “Web Marketing Fundamentals”. (Feel free to drop in at any point in the series).
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SEO & Social Media Strategists
ABOUT THE HOST
Tony Emerson is a Natural Search Specialist and Marketing Strategist at Apogee Search. He manages and consults on natural search and social media campaigns. He also consults smaller clients on branding, graphic design, and web development via his one-man startup. Leah Chaney is a Senior Account Manager and Social Media Strategist at Apogee. She was the first full-time employee at OtherInbox, Inc and one of the first Senior Community Managers at Bazaarvoice, Inc, serving the needs of strategic clients. She organized and ran speaking engagements on social media techniques, ran live demonstrations and webinars, and coached Fortune 500 companies and C level executives on how to leverage social media campaigns to increase brand awareness and ROI.