Becky Arreaga
Partner, Founder
Becky is the agency’s president as well as one of its founders. And Becky embodies the essence of the word “mambo”—high energy, movement, and passion. She’s especially passionate about creating an agency culture that encourages creativity, collaboration, respect for clients and peers, and a healthy, balanced life. It’s called the Mambo Magic—passion, commitment, and fun. Becky sees the vision, and as a master of both strategy and tactics, she can get clients there and beyond. Her philosophy is: do what’s right for the client and build the team to achieve the client’s’ goals. She’s done her time in the big-agency world, learning the ins and outs and finessing marketing and advertising to Hispanics. Being first and best at what she does is in the blood; her father was the first Latino inducted into the Baylor University Athletic Hall of Fame. Sic ’em, Bears! Facts about Becky •Expertise lies in developing a strategic approach to the brand and building a road map for success • Worked 10 years, from the bottom up, at the nation’s largest Hispanic agency (now called Bromley Communications) and landed their most prestigious account, Coca-Cola USA, in 1989 •Departed the big-agency world in 1997 as vice president, director of account services •Earned a BA from Texas Tech University and a master’s in advertising at The University of Texas at Austin •Published a report entitled “In-Store Advertising and Its Impact on Hispanic Purchase Behavior”