From Strangers to Communities

A New Way to Revist Old Ideas

ABOUT THIS SESSION

From solo entrepreneurs to large global companies, businesses are realizing the benefits and competitive advantages of Social Media. However, we all begin as strangers before we beccome fans or friends. Learn how one speaker will take a new look at Old Ideas and take a real look at what is a community. Elizabeth has collaborated with various communities used a variety of marketing techniques to: have a successful ProductCamp and related events;evangelize the Drupal community; and build awareness of the Greater Austin Hispanic Chamber of Commerce. She will also discuss on how to use Word of Mouth Marketing techniques both online and offline to better your communities.

ADDITIONAL INFORMATION

If you are interested in leveraging communities as part of your business, this is an important session for you.
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Founder and Chief Business Detective
ABOUT THE HOST
Elizabeth is a former IBMer who started in 2009 an entrepreneurial plus advocacy journey. She is not just your average Austin girl and the founder of EQ Consultants Group, LLC. Also, a Business Detective focused on determining why customers don't buy products or services or finds waste through inefficient operations. She focuses on product management: the art of identifying urgent problems a market is willing to pay to solve, define the right requirements, and develop roadmaps to best solve these problems. Her other interests vary to include business, technology, food, Austin, and things 2.0.