So You Know You Need a Book - Now What?

Publishing Options, Timelines, and Best Practices in a Nutshell


There are multiple approaches to publishing, each with distinct benefits and financial arrangements. The first steps in finding the right fit for your project are learning about your options and asking yourself some key questions: How much control do you want over the project? Where are your strongest sales channels? What are your goals in publishing your book? What’s your timeline? How much risk are you comfortable with? In this session, we’ll cover the basic options and how they differ so you can identify the best publishing model for your project. We'll also discuss the best practices in publishing that can help successfully launch a book to retail.

Business Development Manager
Tanya Hall is a seasoned media veteran, recognized in the fields of business development, distribution and publishing. In her current role, Tanya drives Greenleaf’s business development efforts, working with authors to develop their publishing programs and developing strategic partnerships to grow Greenleaf’s reputation as a leading independent publisher. Prior to her current role, she built Greenleaf's distribution organization, working directly with retailers and wholesalers to develop one of the fastest growing distribution businesses in the industry. Before joining the publishing industry, Tanya worked as a television producer for Extra! and E! Cable Networks. Tanya regularly speaks at various events, including the Independent Book Publishers Association (IBPA) Publishing University, AuthorSmart, and the Publishing Business Expo.