Seven Steps to Marketing Success

Build your Marketing Strategy First - then get Tactical.


As an entrepreneur or small business owner, you know you need marketing, but you may not know where to start. This session will focus on seven simple steps that will change the way you think about marketing. It's not rocket science, but it is hard to do well without a plan.

Together we'll explore a new definition of marketing: "Getting people with a need or problem to know, like and trust you. "

The Seven Steps include:

• Narrow Your Market Focus
• Find and Communicate A Core Difference
• Package Your Business
• Create Marketing Materials That Educate
• Establish Your Lead Generation Trio
• Automate and Dominate
• Live By The Calendar

Strategy before tactics
Determine a marketing strategy and then build your marketing activities around delivering on the strategy.

Find and communicate a hook that allows your prospects to easily see how your firm is different from everyone else in the industry and price comparisons go out the door.

Advertising is a 2-step process
Let your prospects get to know you through advertising that invites them in for a gift, free analysis, and useful information. Get permission and then sell.

Embrace technology and social media
Now more than ever, social media content provides your small business with a powerful way to automatically find, connect and serve your clients and pros

Rick L'Amie is president of Moxie Marketing. With more than 25 years of marketing communications exprience with clients such as Verizon Wireless, La Madeleine French Cafe, Whole Foods Market, the Michael and Susan Dell Foundation and startups large and small, Rick helps small business owners and service professionals realize their business dreams. Rick is an authorized Duct Tape Marketing Coach. With an emphasis on strategy before tactics, Moxie Marketing installs simple, effective and affordable marketing systems that generate more leads. Moxie Marketing also provides creative and technical tools to get the job done.