Open the door: Developing a diverse online community


Because like minds converge, one of the biggest challenges to an online community is finding, promoting and encouraging diversity and that key element is critical to any healthy digital community. We've built a web community of over 100,000 people from across the nation and enjoy a richly diverse group which has helped our niche site to be profitable and experience more rapid growth.


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Lani Rosales is the President of New Media Lab (, a digital media marketing agency here in Austin, and is the New Media Director at, the nation's most widely read online real estate magazine. As a Generation Y digital native and a native Austinite, Lani focuses a great deal of energy helping others to learn online networking tools like blogs, Twitter, Facebook and the like and her role at New Media Lab allows her to help businesses to learn how to implement social networking tools in house, allowing business to flourish and for clients to save money. It's a dream job, really! Lani is also devoted to the inner workings at which with her help grew from several hundred devoted readers each month to an audience of over 100,000. Lani won the Texas Social Media Award as named by the Statesman, was named in the Top 50 Influential Bloggers, the Top 12 Women in Blogging, and won the Inman Innovator Award. She has spoken at the Harvard Business School Club, Freelance Austin, the Home Builders Association, and at the Austin Young Real Estate Professionals among others. Lani has an annoying affinity for UT football, an irrational fear of sea creatures and at the core am a laid back Austinite that will knock back a Blue Moon with just about anyone (even that annoying laughing drama girl on last season's American Idol... if she has to).