Media Incubator 2.0

Creating the next generation of diverse media professionals


In the last decade, new media properties such as Google, Apple’s iTunes and Facebook have profoundly changed media and the revenue models that drive it. Now, as audiences are ever more fragmented and ethnically diverse, media companies are also facing a cultural crisis – how to engage diverse audiences when media companies themselves are even less diverse than they were 20 years ago. Carl Settles, Founder / Executive Director of the Media Diversity Council, will discuss creating sustainable approaches to diversity and cultivating the next generation of media professionals.

Founder/Executive Director
In addition to 6 years as a science and math teacher in urban schools, Carl Settles has worked extensively in educational publishing, software development, music, interactive media and advertising as a developer, producer, and consultant for more than 15 years. Mr. Settles’ clients have included Dell, Liz Claiborne, Whole Foods, MPOWER Labs, Motorola, Applied Materials, Xerox, Harcourt Achieve, Walt Disney Records, Fusion Learning Systems, the University of Texas Distance Education Center, Southwest Educational Development Laboratory, EnviroMedia and a host of others. As the VP of Cultural Diversity for the Austin Advertising Federation, Mr. Settles received 2 National Club Achievement Awards for Diversity & Multi-Cultural Initiatives. In 2007, Mr. Settles co-founded the first ever Urban Media Symposium. The event, which was held at the University of Texas College of Communication, brought together top executives, business leaders and entertainers from companies such as Nielsen Media Research, Arbitron, Burrell Communications and GSD&M Idea City. Recognizing the need for self-sustaining approaches to diversity, Mr. Settles, in coordination with the TXDC, is dedicated to cultivating business, educational and community infrastructure that exposes underserved populations to a vast array of career paths.