Latinas Want More: How to Market to this Growing Segment & Why It Matters!

Want a market larger than China? Market to Women. Want a market with high brand loyalty? Market to Latinas.

ABOUT THIS SESSION

In the book, Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market, authors Michael J. Silverstein and Kate Syre discuss that the female market is further untapped than China’s. In this session, I will discuss what you need to know to market to Latinas and why this should matter!

profilepic
Product Marketing Consultant
ABOUT THE HOST
Rebecca Trevino currently works as brand manager for Consumer Flat Panel Monitors at Dell Inc. where she recently exceeded revenue and gross margin deliverables by 11% despite the tough economy. Previous roles at Dell include enabling the fulfillment of retail products into Latin America, managing a 10-person engineering technician team, and saving $1.8M in operational costs using Lean Manufacturing methodology. Rebecca graduated from The University of Michigan with a Bachelor in Business Administration and Master of Science in Industrial & Operations Engineering through The Tauber Institute for Global Operations intensive 5-year bachelor master program.