How to launch a trans-national services business using social media and bi-lingual skills

My personal story and advice on how bi-lingual Spanish/English speakers can take advantage of the huge untapped market helping Latin American companies sell their products in the U.S.


A year ago, after getting laid off at the height of the economic downturn, I asked myself some questions: what do I really want to do? What am I passionate about? What would I like to achieve? Taking an inventory of my skills and interests: bi-lingual English/Spanish, love of new technology and my love of different Latin American cultures, I realized: there's a whole new crop of Latin American software companies coming up who need a lot of help to enter the U.S. market. Using nothing more than a Wordpress blogsite, Twitter, LInkedIn, and basic Spanish writing skills, I blogged my way into a freelance carreer that was completly different from what I had been doing the last 15 years of my life. I want to share this experience and my lessons learned with other aspiring trans-national entrepreneurs.

Fernando Labastida is the founder of Latin IT Marketing, an independent marketing services firm dedicated to helping software companies from Latin America successfully penetrate the U.S. market via a content marketing approach.