How to launch a trans-national services business using social media and bi-lingual skills

My personal story and advice on how bi-lingual Spanish/English speakers can take advantage of the huge untapped market helping Latin American companies sell their products in the U.S.

ABOUT THIS SESSION

A year ago, after getting laid off at the height of the economic downturn, I asked myself some questions: what do I really want to do? What am I passionate about? What would I like to achieve? Taking an inventory of my skills and interests: bi-lingual English/Spanish, love of new technology and my love of different Latin American cultures, I realized: there's a whole new crop of Latin American software companies coming up who need a lot of help to enter the U.S. market. Using nothing more than a Wordpress blogsite, Twitter, LInkedIn, and basic Spanish writing skills, I blogged my way into a freelance carreer that was completly different from what I had been doing the last 15 years of my life. I want to share this experience and my lessons learned with other aspiring trans-national entrepreneurs.

profilepic
Owner
ABOUT THE HOST
Fernando Labastida is the founder of Latin IT Marketing, an independent marketing services firm dedicated to helping software companies from Latin America successfully penetrate the U.S. market via a content marketing approach.