Don't Quit Your Day Job: And Other Fairy Tales My Mother Told Me

The Facts and Fiction About Start Ups


Mothers give great personal advice like "eat all your vegetables".
However, that wisdom doesn't always translate into good business sense.
Many an entrepreneur has learned the expensive way that "location,
location, location" is a relative expression.

With a diverse background that includes retail franchise owner, private dental
practice, partnership in a restaurant, television show host/producer,
bestselling author, and, yes, mother, Dr. mOe knows the business of small

Join her in this lively session to discuss why purpose, planning, and
professional advice will profit you more than hiring your cousin or
borrowing start up capital from a loan shark "aka"--your cousin. Covered topics include: social networking made easy, the components of a good business plan, and cost-efficient but effective marketing strategies. Why learn
the hard way what you can learn the fun way? Every participant is
guaranteed to leave with a smile and a new way of looking at your business
(and your mother.)

Audience participation is encouraged but not required.

PLEASE NOTE: RISE does require you to register and make a $20 "session deposit" to preserve your space. This policy was implemented to prevent participants from taking one of the limited spots, then not attending. If you cancel at least 24 hours in advance, you WILL NOT be charged. You will be charged only if you don't attend and you don't cancel. Otherwise, the sessions are free.


DLA Piper is a global legal services provider. The Austin office is on Congress between 4th and 5th Streets. Parking is available at meters or the parking garage. The entry to the garage is on 4th Street. The garage does have an hourly rate.
Don't Quit Your Day Job: And Other Fairy Tales My Mother Told Me
Monica “Dr. mOe” Anderson is a dentist, bestselling author, and motivational speaker. She earned a Doctor of Dental Surgery degree from the University of Minnesota School Dentistry and holds a BA in Biology from Baylor University. She has published four books: two fiction and two nonfiction. In 1996, she made history as the first African-American columnist for the Arlington Star-Telegram. The popularity of her articles led to a weekly editorial for the Fort Worth Star-Telegram, a leading Texas newspaper. Currently, she pens articles about the dental industry for and she’s collaborating on a book about business life skills. For over two decades, she has given lectures to corporate, university, and civic groups across the country. She has also spoken internationally. Her most requested topics are Life Balance, Communication Skills for Women, and the Medical Benefits of Humor. Her business background includes: General Nutrition Centers franchise owner, producer/host of a cable television program, private practice owner, real estate investor, partnership in an upscale restaurant, and CEO of TyMAC Books, a private publishing company. Dr. mOe has been the recipient of numerous awards, including: Outstanding Young Women of America, the "Outstanding Young Alumni" Award from the Alumni Association of Baylor University, the Distinguished Alumni Award from the Fort Worth Independent School District, and the Millennium Award for Medicine from Altrusa International, Inc. She has served on numerous nonprofit boards and continues to be a member of many professional organizations. Her volunteer involvement has focused on education, children/women’s issues, health, and economic development. The Arlington Sports Facilities Development Authority, the Junior League, Lifeworks, Baylor University’s Alumni Board, Communities in Schools, and Big Sisters are a few of her current and past commitments. She is a graduate of Leadership Austin Experience and Leadership Arlington. Dr. mOe is also a third generation member of Zeta Phi Beta Sorority, Inc. She lives in Austin, Texas, and is a proud mother of two and a grandmother. For more visit: