Building Blocks for Marketing Success

Put first things first in your strategic marketing plan


Want to know how to market your business without breaking the bank? The first step is having a comprehensive and integrated marketing plan that puts FIRST THINGS FIRST. In this class, Marketing Maven Laura Capes will present the marketing methodologies she used to help one client grow from $4M to $56M in 6 years by doing the right things, in the right sequence.

Whether you already have a marketing plan or not, this class will give you a powerful and proven framework for creating (or recreating) your marketing plan to grow your business organically and then incrementally. This class is designed for intermediate or advanced entrepreneurs who already have a consistent sales effort and are serious about marketing their business. (NOTE: If you are just getting started in business or about to launch a new product or service, don't let the advanced nature of this class deter you from attending. Learning and following these methodologies will give you a huge competitive advantage as you launch and grow your business!)

I'm very excited to announce that this class with be offered at one of my clients locations in Northwest Austin: Go Dance Studio. Go Dance is Austin's #1 social dance studio and one of my favorite places in Austin!! I thank owner Mylie Arnold for allowing us to use one of her 3 ballrooms to hold this session for RISE Austin.

Go Dance is located at the corner of Anderson and Burnet in Northcross Mall. There is ample parking behind behind Schlotsky's and Walgreen's. Enter between Wallpapers-to-Go and Guitar Center. If you get lost, their phone number is 512-339-9391.


Laura Capes is an award-winning consummate marketing professional with an entrepreneurial spirit and 17 years of proven success in driving innovative consumer and commercial marketing programs on both the agency and client side. She's an expert in strategic planning, resource orchestration, creative services, brand management and internet marketing. She also teaches this material as a 3-hour workshop for The University of Texas Informal Classes program and a 2-day on-site program for individual clients.
I am the owner of Motive Marketing Group—a full-service marketing and design agency created for the entrepreneur by an entrepreneur. Our mission is to contribute to the growth and success of entrepreneurs and small businesses by providing affordable strategic marketing and creative solutions that deliver real-world results. Visit for more information. My favorite thing to do is coach solopreneurs and small business owners in proven marketing methodologies to help them create powerful marketing plans, determine cost-effective marketing budgets and appropriately allocate marketing resources. Visit for more information. Finally, I'm also a Principal Partner at Three Sixty Solutions ~ a full-service digital ad agency founded by Ben Littlefield. Three Sixty Solutuions helps clients leverage the power of the internet to grow their business through website optimization, advanced search engine marketing and social media. Visit for more information. Ben and I recently launched a brand called "Rockstar Entrepreneur" to help people take their passions/dreams and turn them into great American success stories. Visit for more information.