Branding for Start Ups

How Important is Branding Your Company?

ABOUT THIS SESSION

What does branding do to help a start up differentiate itself in a crowded market and help take "the friction out" of the sales process? Also, what does a brand do for my company and what is the difference between branding and marketing?

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Chief Executive
ABOUT THE HOST
Jeffrey Fry brings over twenty-five (25) years business experience with him in industries ranging from semiconductors, to broadband and wireless communications systems and hardware within Fortune 250 technology companies. Mr. Fry is considered an expert in marketing, sales, total quality management and continuous quality improvement. Over his career, Mr. Fry has implemented many successful business development programs while at Texas Instruments, Fairchild, Harris, and Philips. These programs significantly increased short and long-term revenue growth. During this period, it is estimated that he has generated over $3 billion in sales and saved over $1 billion in costs for his employers. Mr. Fry also co-founded COAX Corporation (a broadband communications firm), founded Carmin Octon Corporation (distributor) and Echotouch (electronic interactive billboard) founded Videodisgo, co-founded MYTURF Wireless, as well as baqpak.com, ManeGain and Relief Technology. He presently runs Profit Prophet, a consulting concerned aimed at helping startups move from concept into revenues and profits. Known as a keen innovator, Mr. Fry was responsible for the naming and development of the WiFi industry’s standard PRISM Chipset while at Harris, negotiated cable deals with most of the major MSOs while at COAX, drove DSL (CAP/DMT) sales at US Robotics and Cisco while at Philips, and satellite deals at CANAL+, DirectTV, and Echostar during his tenure at Harris and Philips. He is also credited with coining the phrases “hard-wired DSP,” “macromental change,” and “selling to the customer’s customer.” Mr. Fry received his BS in Electrical Engineering from Lafayette College, and is completing his MBA at St. Edwards University. He is a member of the Society of Cable Television Engineers and the Cable & Telecommunications Association for Marketing, a former board member of COAX Corporation, and an active member of the Boy Scouts of America, serving as an Assistant Troop Master and an Alpha-Phi-Omega Fraternity Adviser as well as co-founding the BSA Hornaday Award Weekend program.