Beyond the Bottom Line - Creating Social Good in Business

How doing good can improve your life and your business


Success means different things to different people. Social business models help define a new realm of "success" in business. Often called a triple bottom line, social good - in all its forms - is included when a business creates value beyond just dollars and cents. The three ‘bottom lines’ being people, profit AND the planet, also known as being:

• Good for the customer
• Good for the environment
• Good for the business

Laurie, who founded her social business in 2008, will share how this goal of social innovation is accomplished as well as how to distinguish between “social objectives” and “social purpose” within a business model.


Tasting room opens at 3:00pm. We hope to have a lively discussion about social innovation after the session. Free parking at location.
After experiencing some life changing events, Laurie decided to create a business model focused on benefitting others. Her business, Give Realty, donates 25% of their gross commissions to the nonprofit of the client’s choice. She soon realized that she had created a “social” business and was hearing from other business owners who were also interested in having a positive community impact. Not only was she running her own new business, she was now being consulted to help others make their businesses “socially responsible”. The real estate industry, which can be considered self-serving, along with the poor economic climate, have created both obstacles and benefits for Laurie. Her “refuse to fail’ attitude and commitment to authenticity have allowed her and her business partner, Robin LeTourneau, to donate over $45,000 to the nonprofit community since the business’ inception in July, 2008. Community Involvement: Co-Founder of I Live Here/I Give Here G.I.V.E.Council ; Bootstrap Austin Valley of Death Subgroup Co-Lead; Member and Membership Committee for Austin Women Entrepreneurs; Austin Independent Business Alliance Member; Heart House Board Member.