2009 Session:

Session Description – "Street-Smart Branding - your path to Growth"

"Branding & Messaging - Setting your business apart from the crowd"

DESCRIPTION: Many young companies do a terrific job when it comes to service delivery - but struggle with building a branding and messaging strategy that attracts their "ideal customers". This session is a must for any attendee who wishes to position his/her business apart from the pack. This session will use a "hands-on workshop" approach. Attendees will get not only a structured framework for developing their unique branding and messaging, but will also have the opportunity in this session to put this framework into practical use.

Part of the Acton School of Business series.

About the Speaker

Jeff Connally

CMIT Solutions, Inc., President and CEO

Jeff Connally is an entrepreneur who understands that every great business revolves around the needs of its customers. Trained by IBM in sales and marketing, Jeff has worked to develop and take to market everything from advanced software-design tools to personal computers to advanced GPS-based golf-course-management systems--the specialty of UpLink Corporation, which he founded in 1998. Currently, Jeff is President and CEO of CMIT Solutions and a teacher at the Acton School of Business.