2009 Session:


Latinos are now the largest minority in the United States. By 2050, a quarter of the U.S. population will be comprised of men, women and children of Latino descent.

If you want to grow your company, or even keep it afloat, you must begin to adapt your business and marketing strategies to embrace Hispanics as a significant part of your customer base.

From groundskeepers to government officials, Latinos are everywhere and they’re buying the products and services you sell.

By discovering and understanding the latest trends of this growing segment of the U.S. population, you’ll gain the tools you need to implement the changes necessary to maintain growth and profitability by adapting your business and your message in a way that resonates with Hispanics.

The workshop Understanding the Latino Community contains valuable information for entrepreneurs providing a clear and in-depth comprehension of the following:
•Permanence of the Hispanic Market
•Language Use
•Geographic Location
•Hispanic Population Size and Growth
•Women influence within the Latino Community
•Hispanic influence on General Market
•Latino Entrepreneurship
•Buying Power
•Difference between Hispanic/Latino and Latin American
•Use of technology by the Latino population
•The Hispanic Culture

You’ll learn how to be culturally sensitive every step of the way - from introducing your business to them through advertising to having them become repeat customers that recommend your company to their family and friends.

You can’t afford to ignore this workshop. Mucho Dinero is up for grabs.

A high percentage of your core markets’ population is Hispanic (or soon will be). Therefore, getting acquainted and comprehending them it’s of vital importance.

Hispanic/Latino Sessions organized by Armando Rayo, Hispanic Engagement Consultant

About the Speaker

Juan Tornoe

Hispanic Trending, Executive Vice President

Juan Tornoe has worked for more than 11 years on the media, agency and client sides of the marketing and advertising industry, with experience in copywriting, strategy development, media buying and consumer research, Juan is an expert marketer with a passion for serving the Hispanic community. He has worked with a wide range of businesses, from owner operated small companies to Fortune 1000s and has judged the AAAF's ADDY Awards. He is the Executive Vice President of Hispanic Trending, the leading Latino marketing and advertising blog, a national and international consultant and public speaker, has been published in several industry publications and newspapers, among them Marketing y Medios, LatPro.com, Latino Magazine, InteleCard Magazine, The Dallas Morning News, and FutureNow's GrokDotCom. Juan is frequently quoted in the news regarding his area of expertise, his insights appearing in The New York Times, USA Today, Reuters, The Associated Press, CNN, Los Angeles Times, NPR, BBC, The St. Louis Post-Dispatch, Dan Rather Reports, ALMA Magazine, and Univision. He has a Bachelor's degree from Universidad Francisco Marroquin and an M.B.A. with emphasis in Marketing and Total Productivity Management from E.S.E.A.D.E., both in Guatemala City, Guatemala. He lives in Austin, TX.

Hispanic/Latino Sessions organized by Armando Rayo, Hispanic Engagement Consultant