2009 Session:

Session Description – Learn the tricks to turn your Idea into major Profit (topics inc. patenting, production, media)

I will share with you the tricks I used to take an idea I had (the SPIbelt), to a very profitable company. It's easier than people think, we'll cover the many avenues you can take. I took the SPIbelt through the patent process, and into production. Months later I was a guest on the "BIG Idea with Donny Deutsch" and appearances on CNN, and the Today Show followed. The SPIbelt has seen a million dollars in sales, and is continuing to grow.

The goal of this session is to give you the arsenal you need to turn your idea into the company you would want to work for. My journey has come with many ups and downs, and I will share with you how to avoid the downs. We will also cover:

- What's the best manufacturing solution for your product - China vs.
USA, etc.
- How to determine the right price point, target market, proper media source
- Get your product out there using all sources - internet, media, grassroots efforts
- Attracting the media, helping to get the word out on your brand
- Building your company once the idea has legs
- Continuing growth to the Millions
- And more. This session is about the best way for you and YOUR idea.
There are many paths to success, I will simply give you the tools needed to assist in the success of your product or service.

About the Speaker

Kim Overton

SPIbelt™, President

Founder of SPIbelt, launched February 2007 in Austin, TX. SPIbelt is a patent pending belt worn by athletes, travelers, folks on the go, etc. Since launch, the SPIbelt has been featured on CNN, "The Big Idea with Donny Deutsch", the Today Show, and the Rachel Ray show.

Well before SPIbelt, I launched a new media company in NYC, 1996, later jump started the new media devision of the ad agency, The Lord Group. After September 11th, I became a personal trainer, following my passion of fitness and launched my first fitness video, "Love Your Legs" March 2006.