2009 Session:

Session Description – Engaging the Hispanic/Latino Community

We all know the Hispanic/Latino community is the fastest growing population in Central Texas, but do you really understand how diverse this
community truly is (e.g. Tejanos, low-income, business professionals, immigrants, etc.) and how to best engage the different segments of this community?

Hispanic Engagement is the process of building community, relationships & trust and creating advocates for brands & issues with Hispanic communities. In this session you will learn about the different segments of the Hispanic community & what it takes to authentically engage
this booming population.

Hispanic/Latino Sessions organized by Armando Rayo, Hispanic Engagement Consultant

About the Speaker

Armando Rayo

Hispanic Engagement Consulting; Hands On Central Texas-United Way Capital Area, Hispanic Engagement Consultant; Director of Hands On Central Texas at United Way Capital Area

Armando Rayo specializes in building capacity & creating change in communities with a focus on Hispanic Engagement, project management, leadership development & social innovation.

Rayo is an Hispanic Engagement Consultant, a contributing writer for GivingCity Magazine & Care2 Civil Rights blog and has been featured in the Chronicle of Philanthropy and NPR’s MarketPlace. Rayo also serves as the director of Hands On Central Texas, the community engagement arm of United Way Capital Area.

As a consultant for RISE Conference, Rayo is responsible for organizing the 2009 RISE Hispanic Session Track.