2009 Session:

Session Description – Identifying Your Key Web Site Strategies

Every Web site is different, but if you want your Web site to help your business grow, your site will fall into one of five categories. For each of these categories, there are three strategies that you must get right to be successful online.

Brian Massey will take you through the process of identifying which pattern your site belongs to, and then show you the strategies that you must ace to turn visitors into leads and sales.

About the Speaker

Brian Massey

Conversion Sciences, Conversion Specialist

Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. “Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings this discipline to businesses of all sizes. Since 2001, Brian has built the marketing strategy and infrastructure for a number of technology companies. In 2006 he began championing conversion as the key to online marketing success. He has crafted online strategies for dozens of small and medium-sized businesses that drive their most valuable visitors to take action. Brian is the author of the Conversion Scientist blog at http://www.ConversionScientist.com. He lives and works in Austin, Texas where life and the Internet are hopelessly intertwined.