2009 Session:

Session Description – Trust Marketing - A guide to truly influencing peoples decisions

"Trust Marketing" is the result of 20 years of doing considered-purchase marketing. "Trust Marketing" often goes counter to how most marketing professionals approach their basic problem - "just say what it takes to sell the product".

The session will describe the complexity and simplicity of selling with trust, marketing with trust and branding with trust. The focus is on clients whose products will have a major effect on someone's careers, life or business.

I have practiced trust marketing strategies for companies such as Canon, Fujitsu, HylsaMex, Luminex and Medtronics. But the same principles apply to consumer and service-based marketing as well -- not just life or death situations.

But hey, if your company depends on sales and your products or services don't just leap of the shelves, it might be life or death.


About the Speaker

Robert Cordes

ProAce, V.P. of New Media

My strong suit is turning strategic thinking into big ideas. I am skilled at managing complex, multi-touch, multifaceted campaigns for business-to-business and business-to-consumer clients.

With more than two decades of experience in marketing, including 17 years of senior-level design, my work has garnered awards, praise, and most important, results for clients such as Canon, CDW, Dell, Logitech, Luminex and Sony.

Currently I am the Vice President of New Media at ProAce Technology Services. ProAce is a full service information technology development and consulting firm. We help our clients solve business challenges and achieve exceptional performance through improvements to operations, integration of technology, and creative design.

Principle Point Marketing Solutions was s a consulting firm delivering strategic marketing and communications. Before that, I was president of WarrenCordes+ Strategic Communications, a technology-marketing firm that advised U.S., German, Japanese, and Mexican businesses.