2009 Session:

Session Description – Strategies for Bootstrapping a New Publication

Launching a new publication isn't impossible in this economy. In fact, there are more ways than ever for getting your magazine or other publication off the ground. In this session we'll present insider information, new strategies, and new ideas for starting a publication from scratch or for improving the publication you now have. We'll share what we know about content, circulation, distribution, advertising, printing (or not printing) and readership, plus talk about the resources you'll need for the launch. We"ll share 25+ years of combined experience in publications and online content - both as on-staff and freelance contributors - including lots of real-world, hands-on experience.

Presenters:
Monica Maldonado Williams
Torquil Dewar
Partners, Giving City Austin & October Custom Publishing

Hispanic/Latino Sessions organized by Armando Rayo, Hispanic Engagement Consultant
www.elmundodemando.com

About the Speaker

Monica Maldonado Williams

Giving City Austin, Editor & Art Director

More than 15 years of experience creating and managing content for print and online magazines, Web sites, and other publications, as well as for social media applications. Well versed in content optimization to increase traffic and circulation.