2009 Session:

  • Available Spaces: 14
  • Registrants: 9

Session Description – Improving Sales

You can go broke if you just increase the number of sales. But you can increase your business’ stability and profit if you improve sales instead. Improving sales also means your business is more valuable when you get ready to cash out or expand. It does require that you focus on finding, retaining or even regaining “Platinum” customers and preventing or eliminating the “Lead and Concrete” customers who waste your time, won’t pay, or are a pain to work with.

This course is for those Owners who have at least 6 months in business and who want the best sales consistently so others could to do the selling. In this interactive session, they will learn a process they can use immediately to:
1. Recognize the 5 types of suspects and prospects and how to keep the best and stop attracting the worst
2. Create a company and product-specific Platinum Customer Profile
3. Find that Platinum customer using Professional, Business, and Personal Networking (including Social Networking) and other strategies that work
4. Have a business made up of loyal Platinum Customers by focusing on their needs and wants
5. Always get the highest LTV or Life Time Value from each customer be getting more than just dollars
6. Make more money with more valuable clients by improving each sales opportunity
7. Use proper pricing that Platinum Customers can live with and that does not need to be
8. How to shorten your sales cycle from Pre-Qualification through Close to Retention.
(Includes a bibliography of the top six most effective sales books.)

Attendees will also receive a special price to the Business Success Center’s upcoming Owners MBA course that starts April 20.

About the Speaker

Jan Triplett

Business Success Center, Chief Operating Officer

Jan Triplett, Ph.D.. is the Chief Operating Officer of the Business Success Center (BSC). The federal Small Business Administration (SBA) honored her as Austin and Texas’ Small Business Advocate for her work on behalf of small businesses.

She is a Certified Technical Advisor for the National Community Reinvestment Coalition and a frequent speaker. She is co-developer of the award-winning "Owners MBA”. In 1996, she spoke on entrepreneurship in Japan.

The BSC began as a full service ad agency. Currently, it provides an incubator and accelerator program and turnaround services for businesses in trouble. It received a 5-star national program award from the federal SBA and a Greater Austin Quality Council Level I Award. The Austin Business Journal selected it as a top 20 management consulting firm. It is a City of Austin certified “green business and a member of the Central TX Association of Guaranteed Government Lenders.

Along with partner/husband Daniel Diener., she successfully mapped business ownership from Idea Stage to Growth and Transference, Business Navigation Matrix. She is the author of A Networker’s Guide to Success & Thinking Big, Staying Small and other small business articles and books. Triplett is a former moderator for KUT 's nationally syndicated radio program, “The Next 200 Years”, now is interviewed on a regular basis by the media. She was just highlighted as a family business expert in Austin Woman magazine.

Currently, she currently serves on the Governors’ and President’s Business Leaders Network, Students Involved in Free Enterprise (SIFE), and Texas Green Network. She volunteers for the Austin SBA chapter, Austin Farmer’s Market, Responsible Growth for Northcross, and the Red Cross, She served on the board of the Austin Literacy Council, Austin Community Television, the International Hospitality Council, the Mayor’s Task Force on International Infrastructure, the Greater Austin Chamber of Commerce, and the Greater Austin International Coalition.