Daniela Totah's Bio

Not long ago, with my family's support, I made one of the most important decisions of my life: the decision to pursue a Master’s Degree in the United States. Once the decision was made I put all of my energy toward achieving my goal. I left Mexico City and today, a year later I am living in Austin, attending the University of Texas as a graduate student in the Department of Advertising.

After finishing my bachelors degree,in Graphic Design in the Universidad Iberoamericana , I entered Lowe Advertising Agency’s creative team in Mexico City. As a Junior Art Director I participated in diverse projects and campaigns, serving International companies with high impact in the Mexican market such as Coca Cola, Bacardi, GE, Quaker State, Nestle, Renault, and others.

The maturity and knowledge obtained after my first semester at UT set the guidelines and helped me focus on my new short term goals: to obtain the skills and tools to merge the Idea and the business world.

Aiming for this, I just started work as an intern at LatinWorks, an advertising agency oriented to the Hispanic Market, where as part of the Account Planning team, I will research consumer behavior, insights, and trends; creating strategic planning and creative briefs for companies such as HEB, Pepsi, Domino's Pizza and others.

As we know, hispanic Americans are the largest and fastest growing ethnic group in the United States.and are an important factor in the American market. Being Mexico so close and with such an inmense population , is for far an excellent market for American products, As a person who was born and raised in Argentina, and who has lived in Mexico for the past 18 years, I know first hand what it means to be Hispanic, and the needs and difficulties of our different economies

As professionals, we have the responsibility to become the best leaders and innovators in our field, to contribute to and influence our society in the best way possible. And that is what I intend to do.

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