Isabel Aneyba's Bio

Isabel is the founder Managing Director of COMARKA Research, and has over 15 years of experience in marketing strategy and research. She believes that a successful branding strategy comes from addressing a key segment regarding its attitudes and beliefs. Isabel brings a unique perspective, having worked on the client side as a marketing manager up to director level, on the retail side as a category manager and on the research side as a qualitative partner. Well-versed in qualitative research, she is particularly skilled at constructing a marketing pipeline to integrate consumer needs with business objectives. Isabel has worked in a broad range of categories including beverages, packaged goods, fast food, bath furniture, telecommunications, personal care, healthcare, and sensitive issues.

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