The $20 Trillion Secret

Essential Strategies for Capturing the World’s Largest, Biggest Spending and Fastest Growing Market. Women.


If your market includes women you can’t afford to miss this session. Learn smart, proven strategies that will make all your efforts - from website and product development to social media and traditional advertising - work harder and smarter for your company.

Women control 85% of ALL consumer purchase decisions. What can you do to make your service or product the one she chooses?

Women are a word-of-mouth marketing dream. What can you do to get her talking about you?

Women represent the majority of the online market. What can you do to click with her?

As of this year, women control the majority of wealth in the US. What are you doing to earn her consumer loyalty?

Women are the world’s toughest consumer. How can pleasing her improve your results with everyone?

Not just for women. Learn what the ultimate boy’s store, Best Buy, did to increase their sales with everyone by paying attention to women.

Founder, CCO
Mary Dean is an internationally recognized expert on marketing to women and the founder of KickSkirt, Inc, one of the country’s first marketing consultancies focused on women. She has shared her strategies and insights as a keynote speaker at conferences as far-flung as Dubai and Stockholm. Prior to founding KickSkirt, Mary held leadership positions at some of the world’s top ad agencies including Leo Burnett (Chicago), Chiat/Day (San Francisco), Foote Cone and Belding (San Francisco) and Publicis USA. While working on brands such as Levis, Maytag, Celestial Seasonings, Curves, and Proctor & Gamble, Mary developed a reputation for creating compelling strategies and campaigns that were particularly effective at connecting with women. Mary has won multiple honors from the Advertising Women of New York for contributing to the positive portrayal of women and has also been recognized nationally and internationally by the Clios, ADDYs, The One Show, Communication Arts, Archive, and the EFFIES. Mary was the author of the campaign that launched the Curves women’s fitness franchise from a grassroots organization to a worldwide phenomenon. During the five years she led their advertising, Curves grew from 1,500 locations to over 7,000. In April of 2007, she left her position as VP/Creative Director at Publicis to found KickSkirt and immediately attracted national clients such as New Balance, Genworth Financial, & Abbott Labs.